iA Writer, a minimalistic app that will have those who love to write rejoicing.  iA Writer is likely one of the simplest writing tools out there and it comes highly recommended.

"It’s a complicated and noisy world," mused a younger Steve Jobs, "and we’re not going to get a chance to get people to remember much about us. " That chance to make a memory, he says, is the essence of brand marketing.

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The journey of a thousand miles begins beneath one's feet  - Lao-tzu